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Optimizing Digital Strategy : How to Make Informed, Tactical Decisions that Deliver Growth
Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business.From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies.Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue.Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.
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Content Strategy : A How-to Guide
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts.The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content.This textbook helps students and professionals develop relevant skills for this changing marketplace.It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels.It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area.Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication.It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
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How can one switch to the combat troops after completing training in the Bundeswehr?
After completing training in the Bundeswehr, individuals interested in switching to combat troops can apply for a transfer within the military. They would need to meet the specific requirements and qualifications for the combat troops they wish to join. This may involve additional training or certifications depending on the role they are aiming for. It is important to communicate their intentions with their superiors and follow the proper procedures for requesting a transfer.
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How can a tactical pen be used for self-defense?
A tactical pen can be used for self-defense in several ways. Firstly, the pointed end of the pen can be used to strike an attacker in vulnerable areas such as the eyes, throat, or groin. Secondly, the pen's sturdy construction can be used to deliver powerful strikes to an attacker's body, causing pain and creating an opportunity to escape. Additionally, the pen's design often includes a textured grip, which can be used to apply pressure to sensitive areas or to create leverage in a self-defense situation. Overall, a tactical pen provides a discreet and effective tool for self-defense in a variety of situations.
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How can one transfer to the combat troops after completing basic training in the Bundeswehr?
After completing basic training in the Bundeswehr, one can transfer to the combat troops by expressing their interest to their superiors and requesting a transfer. This request will be considered based on the individual's qualifications, skills, and the needs of the military. If approved, the individual may undergo additional specialized training specific to the combat troops before being assigned to a unit. It is important to communicate openly with superiors and demonstrate a strong commitment to serving in the combat troops.
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How can one learn defense and combat?
One can learn defense and combat through various means such as enrolling in self-defense classes, martial arts training, or combat sports. These classes provide structured instruction on techniques, strategies, and physical conditioning to improve one's ability to defend themselves and engage in combat effectively. Additionally, practicing regularly, seeking guidance from experienced instructors, and participating in sparring sessions can help individuals hone their skills and build confidence in their ability to protect themselves in challenging situations.
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Agile Strategy : How to create a strategy ready for anything
Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets.Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility. LEADERSHIP AND MANAGEMENTSTRATEGYBUSINESS TRANSFORMATION Why do we need a new book on strategy?The pace of change is increasing, and strategic management is not keeping up.More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2]. The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets.It is time for a new approach. How is Agile Strategy different?Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is: Designed for large organisations: Much of the writing on agile techniques addresses start-ups or small and medium-sized enterprises (SMEs), which operate under very different constraints and freedoms.Agile Strategy is written for large organisations who want to be more agile. Commercially-led: The approach is not a lightly airbrushed business rewrite of agile software development practices, but rather a fundamental rethinking of commercial and operational business practices. Practical: It is anchored in innovative and robust concepts but designed as a practical “how-to” guide: a book for practitioners, written by a practitioner. Results-focused: Whilst addressing a broad range of organisational topics, the book is grounded in the definition and delivery of measurable business benefits. Why should I read it?Agile Strategy offers four key benefits to its readers: A clear framework ("RADAR")A single, easy-to-grasp guiding principle: The HorizonMeasurable benefitsA practical approach I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it.Good luck!Ralph Fernando[1] Project Management Institute (2017) Pulse of the Profession[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"
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Playing to Win : How Strategy Really Works
Are you just playing--or playing to win? Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future--something that doesn't happen in most companies. Now two of today's best-known business thinkers get to the heart of strategy--explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A.G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&G's sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years.Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success--where to play and how to win. The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors.They are: * What is our winning aspiration? * Where will we play? * How will we win? * What capabilities must we have in place to win? * What management systems are required to support our choices? The stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach--and then making the right choices to support it--makes the difference between just playing the game and actually winning.
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What is a tactical sales strategy for pushy salespeople?
A tactical sales strategy for pushy salespeople could involve focusing on building rapport and trust with potential customers. Instead of being overly aggressive, the salesperson could take the time to understand the customer's needs and provide tailored solutions. Additionally, using a consultative approach to sales, where the salesperson acts as a trusted advisor, can help to alleviate the pushy perception. By demonstrating genuine interest in helping the customer and providing valuable insights, pushy salespeople can shift their approach to one that is more effective and customer-centric.
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How do you feel about someone wearing military clothing such as a camouflage jacket, camouflage pants, camouflage hat, combat boots, or a camouflage backpack individually?
I don't have personal feelings, but some people may see wearing military clothing as a form of fashion or a way to show support for the military. However, it's important to consider the potential impact on those who have served in the military or their families. Some may find it disrespectful or offensive if military clothing is worn without understanding the significance and sacrifice associated with it. It's important to be mindful and respectful when choosing to wear military clothing.
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What are military tactical symbols for combat ships?
Military tactical symbols for combat ships are typically represented on maps and charts using standardized symbols. These symbols are used to indicate the presence and location of different types of combat ships, such as aircraft carriers, destroyers, frigates, and submarines. Each type of ship is represented by a specific symbol, often with additional modifiers to indicate its status or capabilities. These symbols are an important tool for military planners and commanders to visualize and coordinate naval operations.
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What is the difference between strategy, concept, and mission statement?
A strategy is a plan of action designed to achieve a specific goal or objective. It outlines how an organization will use its resources to achieve its objectives. A concept is a general idea or understanding of something, often used to describe the overall approach or theme of a project or initiative. A mission statement, on the other hand, is a formal summary of the aims and values of an organization, outlining its purpose and reason for existence. It typically communicates the organization's core beliefs and guiding principles.
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