Products related to Planning:
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Digital Marketing : Strategy, Planning & Disruption
Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management.This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities.It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter.Essential reading for all students and practitioners of digital marketing.
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Marketing Planning & Strategy : A Practical Introduction
We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation.In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks.A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors.Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.
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Retail Marketing Strategy : Planning, Implementation, and Control
Samli provides an academic rather than a practical day-to-day approach to retailing, and his book may help move retailing toward the mainstream of academic research and interest. . . . The author incorporates good references and an overview of many theories that can be applied in an academic retail setting.Recommended for advanced undergraduate, graduate, and professional collections.ChoiceSamli breaks new ground in the study of retailing by providing, for the first time, a comprehensive look at overall retail marketing strategy written specifically for advanced-level students and professionals in the field.Whereas most books in this area have stressed a how-to approach, Samli focuses on planning, implementing, and analyzing the results of the retail marketing strategy.He argues that as retail competition becomes keener and as the retailing environment becomes more adverse, success in retailing will be equated with the ability to develop an effective marketing strategy rather than extensive emphasis on day-to-day operations. Organizing his study according to the three key phases of the strategy-making process--planning, implementation, and control--Samli proposes a new concept, differential congruence, as the basic philosophy of success in developing a retail marketing strategy.He draws upon the extensive, yet until now largely neglected, body of research in the field to illustrate the principles of effective marketng and demonstrates that these principles and strategies are equally applicable to large retailing giants and small retailing establishments.The comprehensive discussion ranges from an examination of intermarket shopping patterns and the plight of downtown shopping areas to detailed analyses of segmentation in retailing, store-image definition measurement, and retail pricing strategy.An essential text for advanced courses in marketing, sales, and retailing, this book will also be read with profit by store managers and corporate retailing executives.
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What is the difference between strategic, tactical, and operational production planning?
Strategic production planning involves setting long-term goals and objectives for the production process, such as determining the overall direction and focus of production activities. Tactical production planning focuses on medium-term planning, such as resource allocation and scheduling, to achieve the strategic goals. Operational production planning is concerned with day-to-day activities and decisions, such as managing inventory levels and production schedules to meet the tactical plans. In summary, strategic planning sets the overall direction, tactical planning translates the strategy into specific plans, and operational planning focuses on the execution of those plans.
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What is the difference between spatial planning and spatial planning?
Spatial planning and urban planning are closely related but have different focuses. Spatial planning is a broader concept that encompasses the organization and management of land use and resources at a regional, national, or even global scale. It involves the strategic allocation of land for various purposes such as housing, transportation, agriculture, and conservation. On the other hand, urban planning specifically deals with the development and organization of urban areas, including the design of infrastructure, public spaces, and buildings within cities and towns. While spatial planning considers a larger geographical area, urban planning is more focused on the specific needs and challenges of urban environments.
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'Career or family planning?'
Both career and family planning are important aspects of life, and the decision between the two depends on individual priorities and circumstances. Some may prioritize building a successful career before starting a family, while others may choose to focus on starting a family and then balancing their career around it. It's important to consider both aspects and find a balance that works for you and your goals. Ultimately, it's a personal decision that should be made based on what will bring the most fulfillment and happiness in the long run.
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Which professions require planning?
Many professions require planning, including project management, event planning, architecture, engineering, urban planning, and education. In project management, professionals must create detailed plans to ensure that projects are completed on time and within budget. Event planners need to carefully plan every aspect of an event, from the venue to the catering to the entertainment. Architects and engineers must plan and design structures and systems that meet specific requirements and regulations. Urban planners work to develop and implement plans for the use of land and the growth of urban areas. Teachers and educators also require planning to create lesson plans and curriculum that meet the needs of their students.
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Pursuing Impact : Mission-Driven Strategic Planning for Nonprofits
Drive meaningful change, align your mission and vision, and achieve your nonprofit's goals with this in-depth, six-stage strategic planning guide for nonprofits. In Pursuing Impact, scholar and former nonprofit executive director Alicia Schatteman shares her unique experience and expertise to help organizations navigate the complexities of strategic planning effectively.Going beyond the typical step-by-step manuals, Schatteman addresses the nuances that nonprofit leaders face during the planning and implementation stages and emphasizes the cyclical nature of planning while acknowledging the need for flexibility and adaptability.Tailored to small and medium-sized nonprofits, this guide recognizes the challenges they may encounter with limited capacity and resources.Schatteman's comprehensive six-stage strategic planning cycle offers practical insights and strategies to guide nonprofit leaders from readiness to implementation.Drawing on her academic background and real-world experience, Schatteman presents a blend of research and practical application to take you through the process of identifying stakeholders, gathering data, involving the board, putting a plan together, and allocating resources.Through relatable stories and lessons learned from various nonprofits, she demystifies the process and empowers you to create strategic plans with impact.Pursuing Impact will help you transform your organization's future by providing the tools, insights, and resources you need to drive meaningful change, align your mission and vision, and achieve your goals.Strategic planning is not just a destination—it's an ongoing journey to success.
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Higher Education Strategy and Planning : A Professional Guide
Higher Education Strategy and Planning draws together a team of expert contributors from across the sector to offer contemporary descriptions of practice in Higher Education and critical reflections on that practice.Many of the tools and techniques transcend the particular national system within which they are situated and therefore have global relevance for all those interested in strategy and planning in Higher Education. Containing chapters on each of the major functions or capabilities of strategic planners, critiques of global policy trends, framework examples and explanations of the main league tables both in the UK and globally, the book is divided into five main parts:• Context and Positioning;• Integrated Planning;• Centrality, Co-ordination and Connection;• Analytical Capacity and Capability;• Insight and Information. This text offers a contemporary representation of strategic planning and will be an indispensable guide for all those who work in or study Higher Education, particularly aimed at those who work in strategy, planning and leadership roles.
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The Strategic Planning Process : Understanding Strategy in Global Markets
Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy.This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process.The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies.The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe.Features like "Stop and Think Critically" and "Focus" points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors.The authors guides the reader through both new and ongoing issues in the field of strategic management, and allow them to foster a greater understanding of this ever-developing field.
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Supply Chain Management: Strategy, Planning, and Operation, Global Edition
Gain the practical tools to solve supply chain problems.Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts.A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing.The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation's performance.With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.
Price: 65.99 £ | Shipping*: 0.00 £
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What is price planning?
Price planning is the process of determining the optimal pricing strategy for a product or service. It involves analyzing market conditions, competition, and consumer behavior to set a price that maximizes revenue and profitability. Price planning also involves considering factors such as production costs, distribution channels, and promotional strategies to ensure that the chosen price is aligned with the overall business objectives. Effective price planning is essential for a company to remain competitive and achieve its financial goals.
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What is the difference between quantitative workforce planning and qualitative workforce planning?
Quantitative workforce planning involves using data and metrics to analyze workforce needs, such as forecasting future staffing requirements based on historical trends and projections. This approach focuses on numbers and statistical analysis to make informed decisions about workforce planning. On the other hand, qualitative workforce planning involves a more subjective analysis that considers factors such as employee skills, attitudes, and behaviors. This approach relies on gathering insights through interviews, surveys, and observations to understand the human aspect of workforce planning. Ultimately, combining both quantitative and qualitative approaches can provide a more comprehensive and effective workforce planning strategy.
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When will we fly to Mars and who is even planning a Mars mission?
Several space agencies and private companies are currently planning missions to Mars. NASA aims to send humans to Mars in the 2030s as part of its Artemis program, which aims to establish a sustainable human presence on the Moon before venturing to Mars. SpaceX, led by Elon Musk, also has plans to send humans to Mars, with Musk expressing his goal of establishing a self-sustaining colony on the planet. While the exact timeline for a crewed mission to Mars is still uncertain, it is likely that we will see the first human missions to Mars within the next couple of decades.
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Which professional activity combines training, teaching, helping, planning, and organizing?
One professional activity that combines training, teaching, helping, planning, and organizing is being a corporate trainer or training manager. In this role, individuals are responsible for developing and delivering training programs to employees, helping them improve their skills and knowledge. They also need to plan and organize training sessions, ensuring they are effective and engaging for participants. Additionally, they may provide one-on-one assistance to employees who need extra support in their development.
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